UP and to the RIGHT: Magic Quadrant Strategy and Tactics


In July of 2012 I published the first book on how to influence Gartner analysts: UP and to the RIGHT: Strategy and Tactics of Analyst Influence. Since then, book sales have taken off and technology vendors have come to me asking for Quadrant Coaching. I put together this course from the book and have delivered it to marketing teams at major technology companies. I cover the importance of your positioning in Gartner’s MQ, How to create an objective strategy. How to use social media to influence analysts. How to conduct briefings, inquiries, analyst days, and events. And finally, some Guerrilla techniques of analyst influence.


Information you will get:

  • Create an MQ Strategy
  • Create an MQ Plan
  • Optimize your Wikipedia entry
  • Understand the inner workings of Gartner


  • You should get a copy of UP and to the RIGHT. Available on Amazon in print and Kindle

This course is for:

  • Marketing professionals
  • PR professionals
  • Executives at tech companies
  • Venture investors